Does an online brand matter?…In Part 1 of Does an Online Brand Matter? — a powerful example of online branding was examined. In Part 2 of Does an Online Brand Matter? you will learn how to choose an initial direction for your online brand if you have not already created one.

In any branding exercise it is critical to remember that in order to rise above the din you have to stand out among the thousands of messages screaming for your target market’s attention.

An online only brand has to leverage all the tools available to stand out and create interest in your target market. Remember above anything else… …..Click here to read more

Online Marketing - The Bunk and The Truth

FIRST THE BUNK

You’ve seen dozens if not hundreds of the hundreds of thousands of claims made by Internet online marketing “gurus” that promise you if you just buy their book it will teach you “EVERYTHING” you need to know about online marketing to make millions sitting at your computer one hour per day…

Here’s an actual quote from one online marketing site’s sales ad:

Sales, marketing, and advertising are a true art and science. And the people who have mastered this art and science are not usually willing to tell others the secrets that keep their bank accounts full of cash. They are afraid that if others find out their tips, tricks, and secrets, they will become far less effective. So they keep their mouth shut! Until now… One of these masters of marketing has just come forward and decided to break the secret code among internet marketers. - Name withheld to protect the “guilty”.

And you know, if you shell out the $19.95 for that book or $995 for some other high ticket Internet Marketing program you will learn something… maybe even about marketing effectively online or maybe that you just wasted more money. Find out BEFORE you waste your precious time and money…

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How do I Optimize my Website for Search Engines? Search engine optimization is the combination of a set of important tasks to increase your “visibility” to your target customer on the Internet. This means that when someone does a search for something on Google for instance, your site will rank higher in page results as a result of optimizing your site for these searches.

Please don’t think these are the only tasks that are important to having successful marketing results — they are not. Others will be covered in future posts. Many a successful site started off without doing optimization until it already had a following. However, the earlier in the evolution that optimization occurs, the less re-working you may have to do down the road. Save time, money and headaches and get faster results by focusing on the following key areas:

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Does and online brand matter?…Ever heard of Randex? No? Branding is the reason why.

If Randex had employed the branding strategy its only competitor did when it started back in 1996, its founders would be billionaires. But Randex didn’t and its competitor did. In 12 short years Randex is an out of business unknown and its competitor’s founders are among the richest people in the world.

Yes! An online brand matters. Branding is the ultimate tool for breaking through the noise and getting noticed by your target customer. Your website, product or service needs a personality.

One of the greatest online footprints is a Goliath because it created a brand. Today that brand has hooked millions of customers and looks positioned to one day give Walmart a run for its money to take over the world.

Can you guess who it is… …..Click here to read more

Marketing are the activities a business does to facilitate exchange between company and consumer. A mutually advantageous transfer between buyers and sellers.

Marketing is the vehicle that drives a plan to interact with current and future customers. It is the entire spectrum of planning, implementation and control of a matrix of business exercises designed for the sole purpose to facilitate the exchange.

Marketing is the strategy to …..Click here to read more